Monevate Resources

Only 40% of XaaS leaders felt they possessed practical pricing experience when tasked with developing their company’s pricing model, according to a recent survey. While lack of experience may seem daunting, it shouldn't deter you from spearheading a pricing transformation. However, it does introduce risk. To mitigate the potential pitfalls of pricing strategy design, we recommend cross-referencing against four crucial sources to establish a solid pricing foundation.

In the dynamic landscape of B2B SaaS, understanding customer needs and preferences is paramount to success. To highlight this, we’ve compiled the top 5 questions that every B2B SaaS company should ask their customers to develop an effective pricing and monetization strategy. While new, prospective customers are certainly important, some of the best insight can come from current customers that know your products inside out. These are the pivotal questions we ask in customer interviews during our engagements with high-growth companies at Monevate.

Is your pricing truly aligned with the value you deliver across all customer segments and usage levels? In this article we explore 7 unique price scaling models that can revolutionize your pricing architecture.

Behind the scenes pricing is where the real money hides in plain sight and implicit price metrics are the unsung heroes of B2B SaaS revenue optimization. Learn all about them and how to ethically implement this powerful strategy.

Product-led growth (PLG) is effective for targeting SMBs, but requires a carefully crafted B2B pricing strategy. James D. Wilton outlines 7 commandments of B2B PLG pricing, focusing on the first three that deal with packaging.

James D. Wilton's 7 B2B PLG Commandments guide effective pricing strategies for SMBs. After covering packaging in his first article, he now explores critical aspects of PLG pricing through commandments four to seven.

While GenAI remains the hotbed of innovation in tech, the level of innovation is not as high for AI’s pricing strategies - dive deep into GenAI pricing insights and strategies!

James argues that Canva's 300% price increase for Teams is reasonable, but poor messaging, lacking empathy and fairness, fueled customer backlash, underscoring the need for better communication in SaaS pricing changes.