Monevate Resources

The Owl, the AI, and the $1B Play: How Duolingo Nailed GenAI Monetization

AI monetization continues to remain a critical question for most SaaS companies, especially those in the B2C world, where usage costs are variable and user expectations are sky-high. But Duolingo is one of the best examples we’ve seen yet of how to do it right.

Malvika Gupta

How to Pick a Winning Price Metric

Choosing the right price metric is critical. Discover how to pick a metric that aligns with customer value and business growth.

James D. Wilton

Pricing GenAI – A review of existing models and a look toward the future

Dive into today’s GenAI pricing models and explore what the future of AI monetization means for SaaS growth and competitive advantage.

James D. Wilton

How To Avoid Common Packaging Mistakes in Pricing

Avoid common packaging mistakes that limit growth. See how better pricing design can unlock more value.

James D. Wilton

The Hidden Pitfalls of Outcome-Based Pricing

Outcome-based pricing sounds appealing, but it hides risks. Learn the pitfalls and what SaaS companies should watch out for.

James D. Wilton

Monetization vs. Simplicity: Evaluating the Trade-Offs

Explore the trade-offs between monetization and simplicity, and learn how SaaS leaders balance revenue growth with customer experience.

Scott Mahon

The Reason for Monevate

Why Monevate exists: helping SaaS and tech leaders solve pricing challenges, unlock growth, and rethink monetization.

James D. Wilton

How to Move from Billing Per Hour to Project-Based Billing

Hourly billing limits growth. Learn how to shift to project-based billing and capture more value for your services.

James D. Wilton

4 Situations when Discounting isn’t “Bad” at all

Discounting isn’t always a mistake. Discover four situations where discounting can actually support growth and customer trust.

James D. Wilton

3 Pricing Principles Your Sales Team Will Love

Sales and pricing don’t have to clash. Learn three pricing principles that empower sales teams and close more deals.

James D. Wilton

Three XaaS Subscription Pricing Strategies To Adapt In A Changing Market

Three subscription pricing strategies every XaaS company should adapt to stay competitive in a shifting market.

James D. Wilton

5 Steps to Building a Revenue-Generating Usage-Based Pricing Model

A step-by-step guide to building a revenue-generating usage-based pricing model that aligns value with customer growth.

James D. Wilton

Pricing Everywhere All at Once

Pricing touches every part of a business. Here’s why aligning pricing strategy everywhere, all at once, drives better results.

James D. Wilton

Is the Price Right for Bob Iger’s Disney?

Is Disney’s pricing right under Bob Iger? Explore how strategy shapes value, brand, and growth in the entertainment industry.

James D. Wilton

Why Telfar’s Dynamic Pricing is Fashion-Forward but Monetization-Backward

Telfar’s dynamic pricing wins attention in fashion but misses the mark on monetization. Here’s why the model doesn’t work for growth.

James D. Wilton

What can XaaS companies learn from Tesla’s Price Cuts?

What can SaaS and XaaS companies learn from Tesla’s bold price cuts? A look at pricing strategy, positioning, and market impact.

Santan Katragadda

Busting SaaS Pricing Myths & Misinformation

Too many SaaS pricing myths hold companies back. We break down common misconceptions and what to do instead.

James D. Wilton

Software Pricing Lessons from Business Barbie

Barbie’s comeback holds surprising lessons for software pricing. See how brand strategy and pricing can drive growth in SaaS.

Malvika Gupta

Another usage-based pricing casualty: Why’s Unity’s per installation pricing is still broken

Unity’s per-install pricing model sparked backlash. Learn why it fell short and what SaaS can take away from this misstep.

James D. Wilton

Never Miss a Pricing Opportunity with Your Portcos

Discover hidden pricing opportunities and learn how SaaS and tech companies can capture untapped value through smart strategies.

James D. Wilton

Why a Pricing Support Network is Vital to Your SaaS Organization's Success

A strong pricing support network helps SaaS leaders adapt, share insights, and drive better strategies in a fast-changing market.

Audrey Dearing

Avoid these 4 common B2B SaaS Pricing Mistakes to better capture your value

Many SaaS firms miss value by repeating the same mistakes. Avoid these four common pricing errors to better capture customer value.

Santan Katragadda

Inexperience Shouldn’t Stop You from Setting the Price Right

Many leaders lack pricing experience, but that shouldn’t stop progress. Learn how to set pricing confidently with the right inputs.

Audrey Dearing

5 Critical Questions to Ask Your Customers When Developing a Pricing Strategy

Asking the right questions is key to pricing success. Here are five essential ones every SaaS company should ask their customers.

Annika Li

7 SaaS Price Scaling Models to Bring Value-Based Price Metrics to Life

Explore seven SaaS scaling models that align pricing with delivered value across customer segments and usage levels.

Santan Katragadda

Maximizing Value, Minimizing Complexity: The Role of Implicit Pricing Metrics

Implicit pricing metrics can unlock hidden SaaS revenue. Learn how to use them ethically to maximize value and reduce complexity.

Max Baughman

How to Master B2B Product-Led Growth Pricing: Part 1

Product-led growth requires smart pricing. Explore the first three “commandments” of B2B PLG pricing focused on packaging.

James D. Wilton

How to Master B2B Product-Led Growth Pricing: Part 2

In part two of the PLG series, discover four more pricing commandments that guide SaaS firms to scale with product-led growth.

James D. Wilton

GenAI Startups Must Innovate Their Pricing Models to Continue Their Growth

GenAI startups innovate fast but lag on pricing. Discover why new pricing models are key to sustaining growth.

Adam Ahmed

Canva Price Increase: Fair Move, Poor Messaging?

Canva’s 300% price hike made sense on paper but poor messaging fueled backlash. Here’s what SaaS can learn about communicating price changes.

James D. Wilton

Book Launch: Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth.

Capturing Value offers SaaS leaders a roadmap to transform pricing, unlock growth, and move beyond outdated models.

James D. Wilton

Usage-tiered user license models – the next big thing in GenAI pricing?

Explore GenAI pricing models in this excerpt from Capturing Value, James D. Wilton’s definitive book on SaaS monetization.

James D. Wilton

Monetizing APIs – One of SaaS’s biggest revenue opportunities

Customers love integrations but not paying for them. How to structure API pricing to align with perceived value while maintaining profitability?

Annika Li