Objective Setting & Strategy Alignment

This masterclass focuses on how clear objective setting simplifies pricing decisions. It shows how teams translate competing priorities into explicit design principles, making pricing trade-offs easier to evaluate and defend internally.

Host
James Wilton

Table of Contents

Duolingo's AI Strategy
Key Learnings from Duolingo's approach
Looking Forward - Strategic Pricing Priorities for Duolingo
Example H5

Key Takeaways:

  • Objectives should be a key driver of your pricing strategy.
    Different objectives = different pricing strategies
  • Usually, you will have multiple objectives that may “pull in different directions.”  You have to trade off, which requires prioritization
  • There is a practical process to objective setting:
    1. Brainstorm possible objectives
    2. Rationalize & categorize into a hierarchy
    3. Assign relative importance
  • Objectives can then be translated to design principles which can be used to guide pricing strategy.

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Recording

Objective Setting & Strategy Alignment

This masterclass focuses on how clear objective setting simplifies pricing decisions. It shows how teams translate competing priorities into explicit design principles, making pricing trade-offs easier to evaluate and defend internally.

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