Consumer Retail & eCommerce

Increase conversions, average order value (AOV), and customer loyalty by refining pricing, product assortment, and promotions.

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Key Challenges

We help consumer brands and eCommerce platforms unlock profitable growth by refining the core drivers of revenue performance.

Boost Point of Purchase Conversions

Align price points and product framing to reduce cart abandonment and drive faster purchase decisions.

Increase Average Order Value (AOV)

Leverage bundling, cross-sell strategies, and price thresholds to increase basket size without undermining value perception.

Drive Long-Term Loyalty & Retention

Design promotional structures and membership models that reinforce repeat purchase behavior and sustained engagement.

Pricing Strategy Approach

A data-driven process to optimize pricing, assortment, and promotions for maximum profitability and customer engagement.

Internal Insights

Analyze sales data, SKU performance, and margin dynamics to identify pricing inefficiencies and revenue opportunities.

Market Research

Conduct competitive analysis, monitor market trends, and use customer surveys to understand preferences and price sensitivity.

Design

Develop pricing frameworks, assortment strategies, and promotional mechanics and pricing rules to support conversion and profitability goals.

Implementation

Support pilots, A/B tests, and promotional experiments to validate pricing strategies—then scale what works with discipline across categories and channels.

Additional Capabilities

Align pricing with GTM, product, and background ops to maximize commercial impact

GTM Strategy

Defining who to sell to, how to reach them, and how to position

Product & Offer Strategy

Organize, position, and define the product prior to monetization

Pricing and Revenue Ops

Aligning RevOps, pricing, and finance to ensure pricing is deployed and supported

Commercial Due Diligence

Supporting PE & VC firms by assessing pricing power, revenue potential, and risks of acquisition targets

Case Studies

View Case Studies

Consumer Retail & eCommerce

Optimizing price levels to boost gross margins for a popular ecommerce retailer

How researching pricing sensitivity across segments, modeling price elasticity with machine learning, and designing a system for ongoing optimization helped a brand unlock new growth

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