Startups
Seed & Series A, <$10M Revenue
At the startup stage, your primary focus is on achieving product-market fit and validating your core business model. Growth is typically fueled by early adopters and word-of-mouth referrals, while your team is lean and resources are tight. You are experimenting with different go-to-market strategies, whether product-led, sales-driven, or a hybrid model, while refining your value proposition and securing your next funding round.
Pricing has likely felt like a secondary concern up to this point, the initial decisions you make can have a significant and lasting impact on your trajectory. Establishing a solid monetization foundation is crucial. This involves understanding how your customers get value from your product and how that value scales, and using that to grow beyond “one size fits all” pricing. You should focus on choosing the right price metric, and stratifying your offerings.
Monetization Focus Areas
Establishing a baseline monetization model (fixed, variable, hybrid, etc.)
Ensuring pricing doesn’t block adoption or slow early sales
Finding the right price metric to scale price
Avoiding underpricing while maintaining a low-friction buying process
Optimizing prices for different geographies and markets
Designing scalable packaging that simplifies the initial buying process and supports future product growth
Key Pricing Questions
How do we drive growth and monetization without hurting adoption?
How do we ensure we avoid known pricing pitfalls?
Are we leaving money on the table with our early customers? How can we increase ACV?
How do we price in a way that makes fundraising easier?
How do we use pricing to differentiate without creating friction for buyers?
Does our proposed pricing model make sense? How can we improve it?
How can we make sure our price choices now don’t hurt us down the line?
Workshops
Half to full day workshops to make progress on problem-solving specific questions, and/or gaining direction
Solo Practitioner projects
6-15 weeks long collaborations with a single Monevate consultant to drive a transformation, and/or to act as a Chief Pricing Officer
Sprints
2-4 weeks long, full-time staffed short projects, focused on tightly scoped specific questions
Engagements
6-15 weeks long, full-time staffed projects, focused on major transformations and capability building
