Capabilities to Tackle the Toughest Pricing and Growth Challenges
With years of experience leveraging pricing strategy, product & offer strategy, GTM strategy, sales effectiveness, pricing and revenue operations, and commercial due diligence, we deliver strategic solutions tailored to your unique SaaS challenges.
Pricing Strategy
Align pricing with your core business goals
Pricing Strategy Transformation
Conduct deep research and analytics to design a data-driven pricing strategy that transforms your approach and aligns with your business goals.
New Product Pricing
Craft a new product pricing strategy that aligns with customer preferences and market dynamics to ensure a successful launch.
Price Validation & Optimization
Build confidence in your pricing structure and levels with our rigorous research and analysis, efficiently delivering actionable optimizations.
Product Strategy
Define, organize, and position your product portfolio to maximize market alignment, streamline internal investment decisions, and unlock scalable, flexible monetization
Product Vision & Design Objectives
Define and prioritize the core objectives and design criteria for your product portfolio to ensure future design decisions align with long-term business strategy.
Current Product to Capability Mapping
Map existing products and features to their underlying capabilities to expose redundancies, identify rationalization opportunities, and establish a source of truth for future product restructuring or road mapping.
Future State Product Definition
Define a mutually exclusive & collectively exhaustive, market-aligned product structure that eliminates overlap, clarifies value propositions, and enables clean packaging, monetization, and go-to-market execution.
Product & Feature Roadmap
Build a prioritized roadmap of features that reflects market-tested & validated customer value perception, aligns with strategic product objectives, and supports efficient, data-driven investment decisions.
GTM Strategy
Define your ideal customer, optimize your sales approach, and refine your market positioning
Total Addressable Market Analysis
Measure the size of opportunities and identify the most valuable markets to target.
Market Segmentation & ICP Definition
Identify the customer traits that shape buying behaviors and define your ideal customer profiles.
Value Proposition Definition
Craft a compelling value proposition that aligns with customer priorities and highlights your unique strengths in the market.
Your Expansion Strategy
Develop a clear plan to enter new markets, reach untapped customer segments, and drive sustainable growth.
Sales Effectiveness
Equip your sales team to maximize deals through value selling and discounting discipline, allowing your organization to capture the price you deserve
Value Messaging & Design
Equip your sales team with tailored messaging and sales motions that resonate with customer priorities, leveraging differentiated functionality, purchase drivers, and competitive advantages.
Sales Compensation & Incentive Design
Redesign your sales compensation strategy to align with key business objectives and drive desired behaviors.
Discounting Rules & Governance
Implement structured discounting rules and approval workflows to minimize revenue leakage while maintaining deal velocity.
Sales Enablement & Negotiation
Train your sales team to overcome common objections, defend pricing, and address key drop-off points in the sales process.
Renewals Pricing
Develop a tailored pricing strategy for renewals to maximize growth opportunities and minimize churn.
Pricing and Revenue Ops
Maximize deal velocity and performance transparency by aligning pricing with RevOps and Finance
Creation of KPIs
Establish your org’s KPI tracking strategy to measure success against business objectives across business functions.
CPQ Implementation
Implement an automated Configure-Price-Quote (CPQ) system to reduce manual processes, increase deal velocity, and establish standardization.
Pricing Org. Design
Establish a strategy for introducing pricing as a formal, internal business function.
Commercial Due Diligence
Supporting PE & VC firms by assessing pricing power, revenue potential, and risks of acquisition targets
Market Sizing
Quantify the total addressable market, growth potential, and key segments to evaluate the scale of opportunity for the acquisition target.
Competitive Landscapes
Analyze the target’s competitive environment, including key players, market share, differentiation, and barriers to entry.
Customer Insights
Gather customer feedback, satisfaction, and buying behaviors to understand loyalty, churn risk, and pricing sensitivity.
Growth Initiatives
Evaluate actionable strategies to accelerate revenue growth, improve profitability, and unlock value post-acquisition.
Industries We Serve
We specialize in pricing for the world’s most dynamic businesses.
XaaS Variants
Every ‘as-a-service’ has its value. We decode the pricing logic behind recurring revenue models.
Cloud-based software products with recurring revenue and high retention stakes
We develop pricing architectures, packaging strategies, and conversion-focused models that scale with your customer base
AI infrastructure delivered as a service, with pricing complexities tied to usage, scale, and innovation
We help define value metrics, pricing tiers, and monetization models that reflect real AI impact
Hardware sold as a subscription with embedded support and services
We align your pricing with lifecycle costs, usage intensity, and customer willingness to pay
Cloud-delivered data solutions where value depends on access, freshness, and granularity
We map pricing to data utility, volume, and strategic importance across customer segments
Developer platforms enabling app creation, integration, and extensibility
We build pricing systems around user roles, consumption, and enterprise-readiness
Sectors
We provide pricing strategy, tailored by sector: From cyber to healthtech, we speak your industry's language.
Protective technologies that must demonstrate value before the threat hits
We craft pricing that communicates mission-critical reliability, urgency, and enterprise-grade scalability
Digitally native financial services where trust, growth, and compliance
We navigate complex monetization strategies from consumer apps to B2B financial infrastructure
Tech-driven care platforms balancing patient outcomes, provider adoption, and regulatory constraints
We align pricing to engagement, clinical impact, and reimbursement realities
Automation-first ecosystems enabling continuous integration, delivery, and deployment.
We translate performance, reliability, and scale into actionable pricing structures
Data-rich platforms powering segmentation, personalization, and ROI attribution.
We design pricing that matches value to outcomes across campaigns, teams, and timeframes
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