Building Differentiated Packages

This session explores how SaaS companies design packages that map cleanly to customer segments. It focuses on package structure, differentiation logic, and upgrade paths that help buyers self-select and support expansion.

Host
James Wilton

Table of Contents

Duolingo's AI Strategy
Key Learnings from Duolingo's approach
Looking Forward - Strategic Pricing Priorities for Duolingo
Example H5

Key Takeaways:

  • Discuss the significance of package differentiation in SaaS monetization and its impact on customer acquisition and retention.
  • Learn how to design and structure SaaS packages to meet the specific requirements of different customer personas.
  • Explore best practices and strategies for pricing, positioning, and marketing differentiated packages effectively through a real-life case study

Recording

Building Differentiated Packages

This session explores how SaaS companies design packages that map cleanly to customer segments. It focuses on package structure, differentiation logic, and upgrade paths that help buyers self-select and support expansion.

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