Dynamic Pricing (ft. Drew Marconi, CEO at Intelligems)
This session explores how rule-based and AI-driven pricing systems are being used to adjust pricing based on behavior, timing, and segmentation. Featuring Drew Marconi of Intelligems, it focuses on experimentation discipline, signal quality, and governance, helping teams adopt dynamic pricing without sacrificing control or trust.
Key Takeaways
1. Dynamic Pricing Defined
Dynamic pricing involves using rule-based or AI-driven systems to automatically adjust prices based on various inputs, such as time or customer segments.
The goal is to align prices more closely with each customer’s willingness to pay, thereby maximizing revenue, profit, or other business objectives. Understanding dynamic pricing is essential because it enables businesses to optimize pricing in real time, boosting financial performance.
2. Data and Experimentation Are Key to Effective Dynamic Pricing
Drew highlighted the importance of data-driven decision-making in dynamic pricing. He discussed how businesses must use reliable and consistent data inputs, such as customer behavior and market conditions, to adjust prices effectively. This is important because the success of dynamic pricing relies on having accurate data and the ability to experiment with different pricing strategies to find what works.
3. There Are Many Ways to Activate Dynamic Pricing
Drew discussed the numerous ways to implement dynamic pricing, emphasizing that pricing can be adjusted using methods like usage-based, time-based, and even through discounts or surcharges.
These methods allow businesses to tailor their prices to different customer segments, times, or behaviors. As you start to layer these inputs, dynamic pricing begins to feel extremely fluid, even though it remains rule-based.
Recording
Slides
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Slides
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Transcript
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This session explores how rule-based and AI-driven pricing systems are being used to adjust pricing based on behavior, timing, and segmentation. Featuring Drew Marconi of Intelligems, it focuses on experimentation discipline, signal quality, and governance, helping teams adopt dynamic pricing without sacrificing control or trust.
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