B2B Product-Led Growth for Enhancing Customer Acquisition
This masterclass examines how PLG principles apply to B2B pricing and packaging. It focuses on gating, segmentation, and metric selection, helping teams design self-serve experiences that drive acquisition without undermining monetization or cost discipline.
Key Takeaways:
There are 7 commandments of B2B Product-Leg Growth strategy - we walk through all of them in this masterclass.
Specifically, there are two critically important ones to highlight:
Keep it simple, but not so simple that you lose monetization
Freemium over free trial for B2B SaaS
Recording
Slides
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Slides
Access the slides here
Transcript
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This masterclass examines how PLG principles apply to B2B pricing and packaging. It focuses on gating, segmentation, and metric selection, helping teams design self-serve experiences that drive acquisition without undermining monetization or cost discipline.
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