Monetizing New Capabilities

This session focuses on how teams price new product capabilities without fragmenting their model or confusing existing customers. It covers pricing placement, future-proofing, and structural choices that allow innovation to scale without constant rework.

Host
James Wilton

Key Topics:

1. How should I incorporate new features and functionalities into my pricing structure, and monetize them?

2. How do I decide on the right pric level for a new capability?

3. What steps can I take to ensure my pricing model is flexible enough to accommodate future product advancements?

Recording:

Monetizing New Capabilities

This session focuses on how teams price new product capabilities without fragmenting their model or confusing existing customers. It covers pricing placement, future-proofing, and structural choices that allow innovation to scale without constant rework.

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