Monetizing New Capabilities
This session focuses on how teams price new product capabilities without fragmenting their model or confusing existing customers. It covers pricing placement, future-proofing, and structural choices that allow innovation to scale without constant rework.
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Once you’ve completed the form, you’ll also unlock our full library of pricing masterclasses, covering topics like usage-based pricing, strategic discounting, price architecture, packaging, monetizing new capabilities, and more. Head to the Masterclasses area in Resources to explore them all.
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