Raising Prices at Renewal:
An Untapped Opportunity

Success!

Thank you! We have received your submission.

Concerned about raising prices for existing customers?

You’re not alone. Many teams hesitate - worried about backlash or churn. But the risk is often overestimated - our data shows 77% of companies that raised prices saw gains in both revenue and profit, without significant churn or customer pushback.

This Insight Document walks you through how to successfully raise install base prices through a clear strategy and careful execution, including:

• How to segment your base and set clear guardrails
• How to define target vs. walk-away thresholds
• How to frame increases around fairness - and equip teams with consistent, customer-friendly messaging

For more details, download the full document.