Capturing Value by James D. Wilton Available on Audible

Drawing on more than a decade of pricing strategy work at Monevate and McKinsey & Company, Capturing Value gives AI, SaaS, and tech leaders a practical, end-to-end framework for building pricing strategies that reflect the value their product delivers. 

Narrated by James himself, it covers price metrics, packaging, price architecture, price-level setting, and execution, with real-world case studies throughout.

If you are wrestling with questions like which price metric fits your business, how to structure packages around the way customers buy, or how to hold pricing discipline through a sales process, this is the resource that answers them.

Kyle Poyar, Author of Growth Unhinged, calls it "an indispensable resource for navigating the complexities of pricing. A must-read for anyone thinking about how to better monetize their products."

The audiobook is available now on Audible.

For more information, visit capturingvalue.com.