Thank you

What do you do when the pricing model your customers love is quietly destroying the business? And what happens when the fix alienates the very customers it was designed to serve? Bilt’s recent transformation offers a compelling case study - and three lessons that apply far beyond credit cards.

At Monevate, our clients are innovators. Disruption is in their DNA - from products to use cases to pricing. But not every disruptive pricing idea is a good one. The ideas might be unconventional yet seem logical, lucrative, and achievable. But that’s exactly what can make them dangerous. Let me explain.

AI monetization continues to remain a critical question for most SaaS companies, especially those in the B2C world, where usage costs are variable and user expectations are sky-high. But Duolingo is one of the best examples we’ve seen yet of how to do it right.