Monevate Resources

A collection of articles, case studies, and press featuring Monevate experts.

Blog

How to Master B2B Product-Led Growth Pricing: Part 1

Product-led growth requires smart pricing. Explore the first three “commandments” of B2B PLG pricing focused on packaging.

Blog

Maximizing Value, Minimizing Complexity: The Role of Implicit Pricing Metrics

Implicit pricing metrics can unlock hidden SaaS revenue. Learn how to use them ethically to maximize value and reduce complexity.

Blog

7 SaaS Price Scaling Models to Bring Value-Based Price Metrics to Life

Explore seven SaaS scaling models that align pricing with delivered value across customer segments and usage levels.

Blog

5 Critical Questions to Ask Your Customers When Developing a Pricing Strategy

Asking the right questions is key to pricing success. Here are five essential ones every SaaS company should ask their customers.

Blog

Inexperience Shouldn’t Stop You from Setting the Price Right

Many leaders lack pricing experience, but that shouldn’t stop progress. Learn how to set pricing confidently with the right inputs.

Blog

Why a Pricing Support Network is Vital to Your SaaS Organization's Success

A strong pricing support network helps SaaS leaders adapt, share insights, and drive better strategies in a fast-changing market.

Blog

Avoid these 4 common B2B SaaS Pricing Mistakes to better capture your value

Many SaaS firms miss value by repeating the same mistakes. Avoid these four common pricing errors to better capture customer value.

Blog

Never Miss a Pricing Opportunity with Your Portcos

Discover hidden pricing opportunities and learn how SaaS and tech companies can capture untapped value through smart strategies.

Blog

Another usage-based pricing casualty: Why’s Unity’s per installation pricing is still broken

Unity’s per-install pricing model sparked backlash. Learn why it fell short and what SaaS can take away from this misstep.

Blog

Software Pricing Lessons from Business Barbie

Barbie’s comeback holds surprising lessons for software pricing. See how brand strategy and pricing can drive growth in SaaS.

Blog

Busting SaaS Pricing Myths & Misinformation

Too many SaaS pricing myths hold companies back. We break down common misconceptions and what to do instead.

Blog

What can XaaS companies learn from Tesla’s Price Cuts?

What can SaaS and XaaS companies learn from Tesla’s bold price cuts? A look at pricing strategy, positioning, and market impact.

Blog

Why Telfar’s Dynamic Pricing is Fashion-Forward but Monetization-Backward

Telfar’s dynamic pricing wins attention in fashion but misses the mark on monetization. Here’s why the model doesn’t work for growth.

Blog

Is the Price Right for Bob Iger’s Disney?

Is Disney’s pricing right under Bob Iger? Explore how strategy shapes value, brand, and growth in the entertainment industry.

Blog

Pricing Everywhere All at Once

Pricing touches every part of a business. Here’s why aligning pricing strategy everywhere, all at once, drives better results.

Blog

5 Steps to Building a Revenue-Generating Usage-Based Pricing Model

A step-by-step guide to building a revenue-generating usage-based pricing model that aligns value with customer growth.

Blog

Three XaaS Subscription Pricing Strategies To Adapt In A Changing Market

Three subscription pricing strategies every XaaS company should adapt to stay competitive in a shifting market.

Blog

3 Pricing Principles Your Sales Team Will Love

Sales and pricing don’t have to clash. Learn three pricing principles that empower sales teams and close more deals.

Blog

4 Situations when Discounting isn’t “Bad” at all

Discounting isn’t always a mistake. Discover four situations where discounting can actually support growth and customer trust.

Blog

How To Avoid Common Packaging Mistakes in Pricing

Avoid common packaging mistakes that limit growth. See how better pricing design can unlock more value.

Blog

The Owl, the AI, and the $1B Play: How Duolingo Nailed GenAI Monetization

AI monetization continues to remain a critical question for most SaaS companies, especially those in the B2C world, where usage costs are variable and user expectations are sky-high. But Duolingo is one of the best examples we’ve seen yet of how to do it right.

Malvika Gupta

Blog

How to Pick a Winning Price Metric

Choosing the right price metric is critical. Discover how to pick a metric that aligns with customer value and business growth.

James D. Wilton

Blog

Pricing GenAI – A review of existing models and a look toward the future

Dive into today’s GenAI pricing models and explore what the future of AI monetization means for SaaS growth and competitive advantage.

James D. Wilton

Blog

How To Avoid Common Packaging Mistakes in Pricing

Avoid common packaging mistakes that limit growth. See how better pricing design can unlock more value.

James D. Wilton

Blog

The Hidden Pitfalls of Outcome-Based Pricing

Outcome-based pricing sounds appealing, but it hides risks. Learn the pitfalls and what SaaS companies should watch out for.

James D. Wilton

Blog

Monetization vs. Simplicity: Evaluating the Trade-Offs

Explore the trade-offs between monetization and simplicity, and learn how SaaS leaders balance revenue growth with customer experience.

Scott Mahon

Blog
5 min

The Reason for Monevate

Why Monevate exists: helping SaaS and tech leaders solve pricing challenges, unlock growth, and rethink monetization.

James D. Wilton

Blog
5 min

How to Move from Billing Per Hour to Project-Based Billing

Hourly billing limits growth. Learn how to shift to project-based billing and capture more value for your services.

James D. Wilton

Blog
5 min

4 Situations when Discounting isn’t “Bad” at all

Discounting isn’t always a mistake. Discover four situations where discounting can actually support growth and customer trust.

James D. Wilton

Blog
1 min

3 Pricing Principles Your Sales Team Will Love

Sales and pricing don’t have to clash. Learn three pricing principles that empower sales teams and close more deals.

James D. Wilton

Blog
1 min

Three XaaS Subscription Pricing Strategies To Adapt In A Changing Market

Three subscription pricing strategies every XaaS company should adapt to stay competitive in a shifting market.

James D. Wilton

Blog
4 min

5 Steps to Building a Revenue-Generating Usage-Based Pricing Model

A step-by-step guide to building a revenue-generating usage-based pricing model that aligns value with customer growth.

James D. Wilton

Blog
5 min

Pricing Everywhere All at Once

Pricing touches every part of a business. Here’s why aligning pricing strategy everywhere, all at once, drives better results.

James D. Wilton

Blog
3 min

Is the Price Right for Bob Iger’s Disney?

Is Disney’s pricing right under Bob Iger? Explore how strategy shapes value, brand, and growth in the entertainment industry.

James D. Wilton

Blog
3 min

Why Telfar’s Dynamic Pricing is Fashion-Forward but Monetization-Backward

Telfar’s dynamic pricing wins attention in fashion but misses the mark on monetization. Here’s why the model doesn’t work for growth.

James D. Wilton

Blog
3 min

What can XaaS companies learn from Tesla’s Price Cuts?

What can SaaS and XaaS companies learn from Tesla’s bold price cuts? A look at pricing strategy, positioning, and market impact.

Santan Katragadda

Blog
5 min

Busting SaaS Pricing Myths & Misinformation

Too many SaaS pricing myths hold companies back. We break down common misconceptions and what to do instead.

James D. Wilton

Blog
4 min

Software Pricing Lessons from Business Barbie

Barbie’s comeback holds surprising lessons for software pricing. See how brand strategy and pricing can drive growth in SaaS.

Malvika Gupta

Blog
4 min

Another usage-based pricing casualty: Why’s Unity’s per installation pricing is still broken

Unity’s per-install pricing model sparked backlash. Learn why it fell short and what SaaS can take away from this misstep.

James D. Wilton

Blog
4 min

Never Miss a Pricing Opportunity with Your Portcos

Discover hidden pricing opportunities and learn how SaaS and tech companies can capture untapped value through smart strategies.

James D. Wilton

Press

Monevate CEO and Senior Partner, James D. Wilton, featured in Diginomica on GenAI Pricing Models

Diginomica features Monevate’s CEO on GenAI pricing models, exploring how AI is reshaping SaaS monetization.

Author Name

Press

Business Insider Highlights Monevate as Part of a New Wave of Specialist Consulting Firms

Business Insider highlights Monevate as part of a new wave of consulting firms redefining growth through pricing.

Author Name

Press

Monevate Secures Spot on Inc. 5000 Fastest-Growing Companies List

Monevate earns a spot on the Inc. 5000 list of fastest-growing companies, recognized for innovation in pricing and monetization.

Author Name

Case Study

Optimizing price levels to boost gross margins for a popular ecommerce retailer

See how optimizing price levels lifted margins for a leading e-commerce retailer, turning pricing into a powerful growth driver.

Author Name

18.01.2025.

Case Study

Building a foundation for long-term revenue growth at an industry-leading consumer app

See how a leading consumer app built the foundation for long-term growth through pricing and monetization strategy.

Author Name

18.01.2025.

Case Study

Driving ACV, cross-sell, and simplicity for a risk management platform

Learn how a risk platform boosted ACV and cross-sell by simplifying pricing, making growth clearer and faster.

Author Name

18.01.2025.

Case Study

Moving from seat-based pricing to AI usage monetization

Discover how shifting from seat-based pricing to AI usage monetization unlocked new revenue and aligned value with growth.

Author Name

18.01.2025.

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Report

The 2025 B2B SaaS Monetization Benchmarking Report

The 2025 B2B SaaS Monetization Benchmarking Report by Monevate distills insights from 75 high-growth SaaS companies ($20M–$500M ARR) to reveal the most effective pricing, packaging, and monetization strategies in today’s market.

Insight Document

Maximizing the Monetization Potential of AI

AI functionality is creating significant value for customers, yet many B2B SaaS vendors aren’t capturing it.

Insight Document

Raising Prices at Renewal:
An Untapped Opportunity

This Insight Document walks you through how to successfully raise install base prices through a clear strategy and careful execution

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White paper

White Paper: Capturing Value in Private Equity

8 Signs Your B2B SaaS Portfolio Company Needs a Pricing Transformation