Monevate Resources

A collection of articles, case studies, and press featuring Monevate experts.

Blog

How to Master B2B Product-Led Growth Pricing: Part 1

Product-led growth requires smart pricing. Explore the first three “commandments” of B2B PLG pricing focused on packaging.

Blog

Maximizing Value, Minimizing Complexity: The Role of Implicit Pricing Metrics

Implicit pricing metrics can unlock hidden SaaS revenue. Learn how to use them ethically to maximize value and reduce complexity.

Blog

7 SaaS Price Scaling Models to Bring Value-Based Price Metrics to Life

Explore seven SaaS scaling models that align pricing with delivered value across customer segments and usage levels.

Blog

5 Critical Questions to Ask Your Customers When Developing a Pricing Strategy

Asking the right questions is key to pricing success. Here are five essential ones every SaaS company should ask their customers.

Blog

Inexperience Shouldn’t Stop You from Setting the Price Right

Many leaders lack pricing experience, but that shouldn’t stop progress. Learn how to set pricing confidently with the right inputs.

Blog

Why a Pricing Support Network is Vital to Your SaaS Organization's Success

A strong pricing support network helps SaaS leaders adapt, share insights, and drive better strategies in a fast-changing market.

Blog

Avoid these 4 common B2B SaaS Pricing Mistakes to better capture your value

Many SaaS firms miss value by repeating the same mistakes. Avoid these four common pricing errors to better capture customer value.

Blog

Never Miss a Pricing Opportunity with Your Portcos

Discover hidden pricing opportunities and learn how SaaS and tech companies can capture untapped value through smart strategies.

Blog

Another usage-based pricing casualty: Why’s Unity’s per installation pricing is still broken

Unity’s per-install pricing model sparked backlash. Learn why it fell short and what SaaS can take away from this misstep.

Blog

Software Pricing Lessons from Business Barbie

Barbie’s comeback holds surprising lessons for software pricing. See how brand strategy and pricing can drive growth in SaaS.

Blog

Busting SaaS Pricing Myths & Misinformation

Too many SaaS pricing myths hold companies back. We break down common misconceptions and what to do instead.

Blog

What can XaaS companies learn from Tesla’s Price Cuts?

What can SaaS and XaaS companies learn from Tesla’s bold price cuts? A look at pricing strategy, positioning, and market impact.

Blog

Why Telfar’s Dynamic Pricing is Fashion-Forward but Monetization-Backward

Telfar’s dynamic pricing wins attention in fashion but misses the mark on monetization. Here’s why the model doesn’t work for growth.

Blog

Is the Price Right for Bob Iger’s Disney?

Is Disney’s pricing right under Bob Iger? Explore how strategy shapes value, brand, and growth in the entertainment industry.

Blog

Pricing Everywhere All at Once

Pricing touches every part of a business. Here’s why aligning pricing strategy everywhere, all at once, drives better results.

Blog

5 Steps to Building a Revenue-Generating Usage-Based Pricing Model

A step-by-step guide to building a revenue-generating usage-based pricing model that aligns value with customer growth.

Blog

Three XaaS Subscription Pricing Strategies To Adapt In A Changing Market

Three subscription pricing strategies every XaaS company should adapt to stay competitive in a shifting market.

Blog

3 Pricing Principles Your Sales Team Will Love

Sales and pricing don’t have to clash. Learn three pricing principles that empower sales teams and close more deals.

Blog

4 Situations when Discounting isn’t “Bad” at all

Discounting isn’t always a mistake. Discover four situations where discounting can actually support growth and customer trust.

Blog

How To Avoid Common Packaging Mistakes in Pricing

Avoid common packaging mistakes that limit growth. See how better pricing design can unlock more value.

Blog

3 min

Why a Pricing Support Network is Vital to Your SaaS Organization's Success

A strong pricing support network helps SaaS leaders adapt, share insights, and drive better strategies in a fast-changing market.

Audrey Dearing

Blog

5 min

Avoid these 4 common B2B SaaS Pricing Mistakes to better capture your value

Many SaaS firms miss value by repeating the same mistakes. Avoid these four common pricing errors to better capture customer value.

Santan Katragadda

Blog

3 min

Inexperience Shouldn’t Stop You from Setting the Price Right

Many leaders lack pricing experience, but that shouldn’t stop progress. Learn how to set pricing confidently with the right inputs.

Audrey Dearing

Blog

4 min

5 Critical Questions to Ask Your Customers When Developing a Pricing Strategy

Asking the right questions is key to pricing success. Here are five essential ones every SaaS company should ask their customers.

Annika Li

Blog

4 min

7 SaaS Price Scaling Models to Bring Value-Based Price Metrics to Life

Explore seven SaaS scaling models that align pricing with delivered value across customer segments and usage levels.

Santan Katragadda

Blog

Maximizing Value, Minimizing Complexity: The Role of Implicit Pricing Metrics

Implicit pricing metrics can unlock hidden SaaS revenue. Learn how to use them ethically to maximize value and reduce complexity.

Max Baughman

Blog

5 min

How to Master B2B Product-Led Growth Pricing: Part 1

Product-led growth requires smart pricing. Explore the first three “commandments” of B2B PLG pricing focused on packaging.

James D. Wilton

Blog

3 min

How to Master B2B Product-Led Growth Pricing: Part 2

In part two of the PLG series, discover four more pricing commandments that guide SaaS firms to scale with product-led growth.

James D. Wilton

Blog

6 min

GenAI Startups Must Innovate Their Pricing Models to Continue Their Growth

GenAI startups innovate fast but lag on pricing. Discover why new pricing models are key to sustaining growth.

Adam Ahmed

Blog

3 min

Canva Price Increase: Fair Move, Poor Messaging?

Canva’s 300% price hike made sense on paper but poor messaging fueled backlash. Here’s what SaaS can learn about communicating price changes.

James D. Wilton

Blog

4 min

Book Launch: Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth.

Capturing Value offers SaaS leaders a roadmap to transform pricing, unlock growth, and move beyond outdated models.

James D. Wilton

Blog

6 min

Usage-tiered user license models – the next big thing in GenAI pricing?

Explore GenAI pricing models in this excerpt from Capturing Value, James D. Wilton’s definitive book on SaaS monetization.

James D. Wilton

Blog

6 min

Monetizing APIs – One of SaaS’s biggest revenue opportunities

Customers love integrations but not paying for them. How to structure API pricing to align with perceived value while maintaining profitability?

Annika Li

Press

Monevate CEO and Senior Partner, James D. Wilton, featured in Diginomica on GenAI Pricing Models

Diginomica features Monevate’s CEO on GenAI pricing models, exploring how AI is reshaping SaaS monetization.

Author Name

Press

Business Insider Highlights Monevate as Part of a New Wave of Specialist Consulting Firms

Business Insider highlights Monevate as part of a new wave of consulting firms redefining growth through pricing.

Author Name

Press

Monevate Secures Spot on Inc. 5000 Fastest-Growing Companies List

Monevate earns a spot on the Inc. 5000 list of fastest-growing companies, recognized for innovation in pricing and monetization.

Author Name

Case Study

Optimizing price levels to boost gross margins for a popular ecommerce retailer

See how optimizing price levels lifted margins for a leading e-commerce retailer, turning pricing into a powerful growth driver.

Author Name

18.01.2025.

Case Study

Building a foundation for long-term revenue growth at an industry-leading consumer app

See how a leading consumer app built the foundation for long-term growth through pricing and monetization strategy.

Author Name

18.01.2025.

Case Study

Driving ACV, cross-sell, and simplicity for a risk management platform

Learn how a risk platform boosted ACV and cross-sell by simplifying pricing, making growth clearer and faster.

Author Name

18.01.2025.

Case Study

Moving from seat-based pricing to AI usage monetization

Discover how shifting from seat-based pricing to AI usage monetization unlocked new revenue and aligned value with growth.

Author Name

18.01.2025.

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Report

The 2025 B2B SaaS Monetization Benchmarking Report

The 2025 B2B SaaS Monetization Benchmarking Report by Monevate distills insights from 75 high-growth SaaS companies ($20M–$500M ARR) to reveal the most effective pricing, packaging, and monetization strategies in today’s market.

Insight Document

Maximizing the Monetization Potential of AI

AI functionality is creating significant value for customers, yet many B2B SaaS vendors aren’t capturing it.

Insight Document

Raising Prices at Renewal:
An Untapped Opportunity

This Insight Document walks you through how to successfully raise install base prices through a clear strategy and careful execution

White paper

White Paper: Capturing Value in Private Equity

8 Signs Your B2B SaaS Portfolio Company Needs a Pricing Transformation