Monevate Blogs

Van Westendorp Explained: How to Understand What Your Customers Are Willing to Pay

Learn how the Van Westendorp method reveals what customers will pay, and how to turn its four price points into confident SaaS pricing decisions.

Ashwin Desai

What a recent credit card transformation can teach SaaS leaders about pricing and packaging

Learn from Bilt's pricing shift to see how loved models can hurt growth, why fixes may alienate customers, and what teams can do next.

Vrat Joshi

The Price of Disruption: Is Your Pricing Idea a Game Changer or a Train Wreck?

Explore why disruptive SaaS pricing ideas can seem logical, lucrative, and achievable, yet still create hidden risks for growth and execution.

Spencer Slaton

The Owl, the AI, and the $1B Play: How Duolingo Nailed GenAI Monetization

See how Duolingo approaches AI monetization in B2C SaaS, balancing variable usage costs, user expectations, adoption, and long-term growth.

Malvika Gupta

Monetization vs. Simplicity: Evaluating the Trade-Offs

Explore the trade-offs between monetization and simplicity, and learn how SaaS leaders balance revenue growth with customer experience.

Scott Mahon

The Hidden Pitfalls of Outcome-Based Pricing

Outcome-based pricing sounds appealing, but it hides risks. Learn the pitfalls and what SaaS companies should watch out for.

James D. Wilton