Monevate Masterclasses

Migrating Customers to a New Pricing Strategy

This masterclass walks through how to migrate existing customers to new pricing without triggering unnecessary churn or sales chaos. It focuses on customer segmentation, communication strategy, and negotiation guardrails, helping teams execute migrations that are deliberate, defensible, and commercially effective.

Host

James Wilton

Mastering GenAI Product Pricing: Trends, Strategies, and Case Studies

This session examines how teams are pricing GenAI features in practice, with a focus on managing cost exposure, customer expectations, and adoption dynamics. Featuring Malvika Gupta, it covers trial design, tiering approaches, and model testing strategies that support predictable growth as usage scales.

Host

Malvika Gupta

Setting Price Levels That Stick

This masterclass presents a structured approach to setting price levels that hold up across segments, packages, and real-world deal pressure. It moves beyond intuition and one-off benchmarks, showing how teams define archetypes, shape curves, and align price levels to support consistency and long-term durability.

Host

James Wilton

Dynamic Pricing (ft. Drew Marconi, CEO at Intelligems)

This session explores how rule-based and AI-driven pricing systems are being used to adjust pricing based on behavior, timing, and segmentation. Featuring Drew Marconi of Intelligems, it focuses on experimentation discipline, signal quality, and governance, helping teams adopt dynamic pricing without sacrificing control or trust.

Host

James Wilton