Monevate Masterclasses

Building & Pricing Profitable Professional Services in SaaS

This masterclass focuses on how SaaS companies structure and price professional services without drifting into bespoke delivery or margin dilution. It covers service design, packaging, and pricing principles that keep services understandable to buyers and operationally scalable for delivery teams.

Host

James Wilton

Capturing Value in Private Equity: 8 Signs Your B2B SaaS Portfolio Company Needs a Pricing Transformation

Designed for PE operators and value creation teams, this session outlines eight common signals that pricing has become a drag on performance. It helps investors identify pricing leakage early and prioritize the changes most likely to drive improvements in retention, expansion, and margin.

Host

James Wilton

Canva Price Increase Teardown: Learning from Successes and Mistakes

This teardown examines Canva’s price increase, focusing on what went wrong, what improved in the recovery, and why execution details mattered. The session draws practical lessons on messaging, transition design, and flexibility that teams can apply to their own price changes.

Host

James Wilton

Unlocking Growth with Usage-Based Pricing

This masterclass takes a practical look at how usage-based pricing supports growth when it is tied to clear value signals. It covers where UBP works best, common failure modes, and how teams design predictable, hybrid models that balance flexibility with commercial control.

Host

James Wilton