Monevate Masterclasses

Building a Robust Fact Base for Price Setting

This masterclass focuses on how teams build a defensible pricing fact base by triangulating multiple inputs. It explains why relying on a single research method is risky and how combining cost, market signals, and willingness-to-pay data leads to better pricing decisions.

Host

James Wilton

Making Freemium Work in B2B

This session explores how B2B companies use freemium models without letting cost-to-serve or conversion rates spiral. It covers segmentation, gating strategy, and expansion paths that turn free usage into a sustainable acquisition and monetization engine.

Host

James Wilton

Determining the Optimal Price Metric(s)

This masterclass presents a structured process for evaluating and selecting price metrics. It helps teams move beyond convenience or habit and assess metrics based on scalability, fairness, predictability, and long-term growth impact.

Host

James Wilton

The Future of SaaS: Hybrid Pricing (Feat. James Wood)

This session examines why hybrid pricing models are becoming more common and where they add real value. Featuring James Wood, it covers how hybrids help balance margin protection, flexibility, and predictability, particularly as AI costs and usage variability increase.

Host

James Wilton

Objective Setting & Strategy Alignment

This masterclass focuses on how clear objective setting simplifies pricing decisions. It shows how teams translate competing priorities into explicit design principles, making pricing trade-offs easier to evaluate and defend internally.

Host

James Wilton

Building Differentiated Packages

This session explores how SaaS companies design packages that map cleanly to customer segments. It focuses on package structure, differentiation logic, and upgrade paths that help buyers self-select and support expansion.

Host

James Wilton