Monevate Masterclasses

B2B Product-Led Growth for Enhancing Customer Acquisition

This masterclass examines how PLG principles apply to B2B pricing and packaging. It focuses on gating, segmentation, and metric selection, helping teams design self-serve experiences that drive acquisition without undermining monetization or cost discipline.

Host

James Wilton

Crafting Scalable Price Architectures Aligned with Value

This session helps teams choose pricing architectures that scale as products and usage evolve. It moves beyond metric selection to address how price structures behave over time, especially when value and usage do not increase in simple or linear ways.

Host

James Wilton

Building a Robust Fact Base for Price Setting

This masterclass focuses on how teams build a defensible pricing fact base by triangulating multiple inputs. It explains why relying on a single research method is risky and how combining cost, market signals, and willingness-to-pay data leads to better pricing decisions.

Host

James Wilton

Making Freemium Work in B2B

This session explores how B2B companies use freemium models without letting cost-to-serve or conversion rates spiral. It covers segmentation, gating strategy, and expansion paths that turn free usage into a sustainable acquisition and monetization engine.

Host

James Wilton